Join Our Webinar: What Employees Really Want from Their Benefits in 2026

Busting Myths, Redefining Flexibility and Designing Benefits for Real Life
11am, Thursday 2nd July
Caroline Masterton, Client Relationship Director, Parallel Employee Benefits
Clair Cathcart, Founder, The ELEVATE Hub
FREE

WATCH THE RECORDING OF THE WEBINAR HERE

Busting Myths, Redefining Flexibility and Designing Benefits for Real Life

The world of work has changed significantly over the past few years, and with it, employee expectations.

Yet many organisations are still making decisions about employee benefits based on assumptions that no longer reflect reality. Whether it’s the belief that younger employees only care about flexibility, older employees only value pensions, or that a standard package will meet everyone’s needs, these outdated approaches can leave employers struggling to attract, engage and retain talent.

The truth is that employees are looking for benefits that support their real lives, not just their job titles or age groups.

As organisations continue to navigate changing workforce expectations, rising costs and increasing competition for talent, the question is no longer whether employee benefits matter. The question is whether your benefits are delivering meaningful value to the people they are designed to support.

We discussed

• Breaking the Benefits Myths: Challenging outdated assumptions around age, priorities, and what employees really value.
• What Flexibility Really Means in 2026: Exploring flexibility beyond hybrid working, including autonomy, caregiving, wellbeing, and life balance.
• Perks vs Practical Support: Understanding the difference between the ‘nice to have’ benefits and the ones that provide meaningful support, reduce stress and improve everyday life.
• Life Stages, Not Generations: Why benefits strategies should reflect changing personal circumstances rather than broad generational stereotypes.
• Tailored Benefits as a Business Advantage: How to personalise benefits to improve recruitment, retention, engagement, and employee loyalty.

Receive:

• Immediate takeaways you can apply to your employee benefits strategy.
• Practical Support Steps
• Live Q&A