Parallel EB Appoints Joe Holness as Director of Growth & Partnerships to Power Next Phase of SME Benefits Transformation

London, UK, 4 September 2025 – Parallel Employee Benefits (Parallel EB), the independent employee benefits innovator, has appointed Joe Holness as Director of Growth & Partnerships, strengthening the consultancy’s senior team as it scales up delivery of its newly launched free Employer Hub and Employee App; a major initiative redefining how SMEs access and manage employee benefits.

Joe joins Parallel at a pivotal time for the business.Parallel EB’s no-cost platform is making waves across the SME landscape – cutting admin, slashing compliance stress, and putting big-business tools into the hands of smaller employers.

Joe brings over a decade of experience in the employee benefits space, spanning consulting, wellbeing, and benefits technology. Most recently he was Senior Sales Executive at Benefex, a provider of enterprise reward and recognition platforms. His new role will focus on accelerating growth through strategic partnerships and client engagement, all grounded in Parallel’s mission to make employee benefits simple, transparent and accessible to all.

Joe Holness, Director of Growth & Partnerships at Parallel, said: “What drew me to Parallel was its clear purpose. This is a company doing what others only talk about – bringing meaningful, modern benefits support to employers that have been overlooked for too long. Too many SMEs are stuck with overpriced, underwhelming solutions. With the launch of the free Employer Hub and Employee App, Parallel is putting its money where its mouth is. I’m proud to join a team that’s actually changing the game.”

Dipa Mistry Kandola, CEO of Parallel EB, said: “Joe’s arrival is perfectly timed. As demand grows for our free platform, we’re scaling fast and staying rooted in our belief that every business, no matter the size, deserves world-class benefits support. Since the start of the year we have hired over 10 new employee benefits experts, and Joe further augments our team by bringing fresh thinking, deep sector knowledge, and – most importantly – total alignment with our values. We’re excited for what’s ahead.”

ENDS

Notes to Editors

About Parallel EB

Parallel EB (officially Parallel Employee Benefits Limited) is a London‑based, FCA‑regulated employee benefits consultancy (FCA no. 993281), specialising in bespoke benefits programmes.

Backed by over 20 years of collective experience, the Parallel team partners with SMEs to design, implement and communicate holistic employee benefits strategies – including pensions, private medical, wellbeing, and sustainability initiatives – underpinned by tech‑enabled tools like their Employer Hub and Employee App. 

Website: https://www.parallel-eb.co.uk/

Media Contacts:

Joe Malone: Joe@lysanderpr.com

Clare Ruel: Clare@lysanderpr.com